Privacy Policy

1. Who We Are

PrimeKit is an online retailer of football kits. Our website address is https://primekit.co.uk. This Privacy Policy explains how we collect, use, store and protect your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Personal Data We Collect

We collect personal information you provide directly to us when placing an order, creating an enquiry, contacting us via WhatsApp or email:

  • Full name, delivery address, postcode
  • Email address, phone / WhatsApp number
  • Order details, items purchased, size and custom printing requests
  • Billing information (payment card details are handled by our secure payment provider; we do not store full card numbers on our server)

We also automatically collect non-personal data via cookies and website analytics, including IP address, browser type, device information and page visit behaviour.

3. How We Use Your Data

We use your personal data only for the purposes listed below:

  • Process, fulfil and deliver your football kit orders
  • Send order confirmations, shipping tracking updates and customer service replies
  • Answer your product, sizing and delivery enquiries
  • Prevent fraudulent transactions and secure our checkout
  • Comply with UK legal and tax obligations

We will not sell, rent or trade your personal information to third parties for marketing purposes without your explicit consent.

4. Who We Share Your Data With

We may share limited necessary data with trusted service providers to complete your order. All partners must follow UK GDPR data protection rules:

  • Payment processing provider for secure checkout
  • UK logistics / delivery partners for shipping your order
  • Email and messaging service providers for customer communications

5. Cookies

Our website uses cookies. You can manage or reject non-essential marketing cookies via our cookie banner. Essential cookies are required for website function and checkout and cannot be disabled.

6. Your Rights Under UK GDPR

As a UK resident, you have the following data rights:

  • Right to access a copy of your stored personal data
  • Right to correct inaccurate personal information
  • Right to request erasure of your personal data, where legally permitted
  • Right to restrict or object to data processing
  • Right to data portability

To exercise your rights, contact us using the details on our Contact Us page.

7. Data Storage & Security

We keep your personal data only as long as required to complete your order and meet legal / accounting requirements. We use industry standard security measures to protect your personal information against loss, misuse or unauthorised access.

8. Children’s Data

Our website is not intended for children under 13 years old. We do not knowingly collect personal information from children.

9. Policy Updates

We may update this Privacy Policy occasionally. Changes will be published on this page, and the revision date will be updated at the bottom.

10. Contact Us

If you have any questions regarding this Privacy Policy or your personal data, please reach out via our Contact page or WhatsApp.

Last updated: October 2026